Katie Couric, NewYork-Presbyterian and its Jay Monahan Center for Gastrointestinal Health, the Entertainment Industry Foundation's National Colorectal Cancer Research Alliance (NCCRA), and ABC today announced the "Make That Call" campaign to promote colon cancer screening for National Colon Cancer Awareness Month. During the month of March, the campaign will urge New Yorkers age 50 and older, as well as those at increased risk for the disease, to call their doctors to make an appointment to be screened for colon cancer, the second-leading cause of cancer death in the U.S. According to the New York City Department of Health and Mental Hygiene, colonoscopy is the preferred colon cancer screening test in New York City.